Sports sponsorship is
entering the intelligent era
entering the intelligent era
We're building the systems to unleash the full potential of AI in modern sport.
Our Mission
Modern AI can turbocharge sponsorship's traditional work — crushing inefficiencies and surfacing actionable insights at scale in minutes, not months
But unlocking these outcomes requires a novel approach to how the industry handles data and applies new technologies
That's why we've built Synapse Sports as a dedicated AI infrastructure company—providing the research, strategic advice, and technical systems the industry needs to unleash AI's full potential.
What We Do
Research
Conducting high-impact research and publishing findings, helping to build grounded consensus around AI use-cases for the sponsorship value chain.
Strategic Advisory
Working with clients on a retained and ad-hoc basis, devising roadmaps, training teams, delivering workshops, and ensuring meaningful efficiency gains through AI implementation.
Infrastructure
Developing the custom technical solutions and high-integrity data systems to empower smarter and faster decision-making across the sports sponsorship spectrum.
Safety
Ensuring AI implementation is ethical, secure, and compliant with evolving data protection requirements and global standards.
Who We Help
Agencies
Scale client delivery without scaling costs. Build AI-centric workflows that unlock significant efficiency across your business.
Brands
Move beyond traditional methodologies. Use AI to drive higher quality decision-making in the buying and execution process.
Rights Holders
Use AI to transform the sponsorship sales value chain, helping you to sell smarter and deliver better.
We work with forward-thinking and ambitious organisations to meaningfully implement AI in their sponsorship operations.
By devising strategies, training teams, and realigning workflows, we help the following organisations to deliver measurable efficiency gains and drive higher quality output.
Get In Touch
If you're interested in learning more about what we do, or how we can help, we'd love to chat.